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Social Media Intern

Company: Stanton Optical
Location: Lake Worth
Posted on: June 7, 2021

Job Description:

Overview

Reports to: Senior Marketing Director

Location: Corporate - Palm Springs, FL

About Us:

Now Optics is a leader in the eye health industry and its retail brands, My Eyelab and Stanton Optical, are among the fastest growing optical retailers in the country. We are driving transformational change in the industry to enhance the customer experience. Now Optics believe every person, no matter their situation, should have access to quality eye care at their convenience and within their budget. Why does having perfect vision need to be so hard? Our mission is to make it easy by pioneering new technology that evolves today's eye care experience to meet customer expectations in our fast changing world. Our growing team of professionals thrive on generating innovative ideas that will make a difference in the lives of our customers, and passionately turning those ideas into reality. In this role, you are expected to adhere to, and exemplify, all company profiles including:

Vision: Modernizing the eye care experience for all people.

Mission: Making eye care easy.

Values: iCARE

Integrity: We see integrity as building a foundation of trust with our customers, employees and stakeholders by communicating honestly, ensuring consistency and delivering on our commitments.

Collaboration: We see collaboration as combining the talents of a diverse group, offering proactive communication and being open-minded to new ideas.

Accountability: We see accountability as taking initiative, delivering our best in all we do, accepting responsibility for our actions and taking ownership of results.

Respect: We see respect as prioritizing human relationships, being present, connecting with transparency and empathy.

Empowerment: We see empowerment as making purpose-driven decisions to support the company vision, showing appreciation for others, and taking care of the individuals we serve.

Job Description & Profile:

  • Research/develop ideas and create/edit original content including but not limited to: website and blog content, guest blogging, social media posts, articles, email campaigns, press releases, training manuals/video scripts, community involvement, proofreading, deal websites and infographics
  • Implement Social Media marketing by determining clear objectives, oversee the design process, develop content strategy, implement a promotion strategy, engage with the audience, determine conversion strategy, as well as measure and analyze results to establish ROI
  • Manage all organic and paid social media accounts
  • Collaborate with corporate, stores and executive teams to ensure a steady flow of content creation that supports current and future marketing strategies
  • Research/evaluate keywords for future online content and ensure existing content is optimized for the highest searched terms
  • Ensure all content meets high-quality standards and corporate style while staying informed of current trending topics, new developments in technology and industry best practices
  • Continually test content formats and distribution channels to determine the optimal approach to reaching our target market. Includes but not limited to monitoring trends in social media tools, applications, channels, design and strategy
  • Manage iStock account images and usage
  • Ensure timely content/publications for new store openings including but not limited to: press releases, social media pages, photos, website store location subpages, and doctor biography/photo
  • Maintain monthly and annual organized editorial calendar with all content publication dates
  • Collaborate with Graphic Designer for creatives used in print advertisements, point of sale materials, and creatives used, but not limited to, on social media sites, press releases, websites, email campaigns, and infographics
  • Increase audience across social media networks, stay informed of updates and new social media outlets, and follow industry leaders
  • Ensuring correct content in print ads, generating ideas/concepts for graphic content in print ads, monitoring success on deal sites and suggesting offer changes as needed.

Responsibilities

Skills & Requirements

  • Strong interpersonal and teamwork skills in a diverse environment
  • Ability to translate ideas and concepts into words that are clear, concise content tailored to specific audiences
  • Ability to function independently in a multi-task environment, as well as contribute to collective team goals
  • Ability quickly adapt to changing priorities as well as work across organization boundaries and participate in cross-functional projects
  • Proactively seeks guidance, clarification and feedback from management and team members
  • Ability to jump from the creative side of marketing to the analytical side to demonstrate why their ideas are analytically sound
  • Display in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
  • Possess functional knowledge and/or personal experience with WordPress.
  • Demonstrate winning Social Customer Service techniques. Possess great ability to identify a potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

Qualifications

Education & Experience

  • High school diploma required, actively seeking a bachelor's degree in Marketing or related field preferred
  • Familiar with multi-media campaigns, including social media, email marketing and content strategy/marketing preferred
  • Possess exemplary creative and persuasive writing, editing, and presentation skills
  • Proven time management skills with the ability to prioritize and handle multiple projects from initiation through completion, including layout and design management
  • Demonstrated strong project management, organizational, and problem solving/analytical skills.
  • Knowledge of multimedia and desktop publishing programs

Keywords: Stanton Optical, Palm Beach , Social Media Intern, Other , Lake Worth, Florida

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